TechCrunch Sessions: AI hits UC Berkeley’s Zellerbach Hall on June 5, and we’re kicking Day 3 of AI trivia into high gear. This is your…
Tag: mdash
Video is vital to ecommerce marketing — here’s what marketers need to know
Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel…
Multi-agent AI systems — how this AI tech stack can power your marketing org
It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or…
Don’t fear AI tools — use them to build the life you actually want
When I started using AI, everything changed: my output, my confidence, my career. I went from working full-time and building content after hours to landing…
Be human or be ignored — why authenticity matters and how my brand helped me launch a business
I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t…
How I Built a $2.6 Million Agency in Year One Without a Sales Team — Using Nothing But LinkedIn
Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people…
Level Up Your Content Marketing Funnel — Here’s How I Make the Right Content for Each Stage
There are several customer personas to consider when creating content. There’s Customer A, who doesn’t even know who you are or what you offer. Then…
Every Team Should Know Its Earned Media Value — Here’s Why
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if…
AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised…