Don’t fear AI tools — use them to build the life you actually want

When I started using AI, everything changed: my output, my confidence, my career. I went from working full-time and building content after hours to landing…

Be human or be ignored — why authenticity matters and how my brand helped me launch a business

I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t…

How I Built a $2.6 Million Agency in Year One Without a Sales Team — Using Nothing But LinkedIn

Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people…

Level Up Your Content Marketing Funnel — Here’s How I Make the Right Content for Each Stage

There are several customer personas to consider when creating content. There’s Customer A, who doesn’t even know who you are or what you offer. Then…

Every Team Should Know Its Earned Media Value — Here’s Why

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if…

AI agents for marketing — I talked to experts about the benefits

I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised…

How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million

ChatGPT was starting to pick up steam. I asked the chatbot to help me build a personal brand strategy, just like a company would. The…

Week in Review: Apple won't raise prices — yet |

Welcome back to Week in Review! We’ve got lots of news for you today: Amazon earnings, Apple earnings, ChatGPT sycophancy, Alibaba’s AI models, and much…