, /PRNewswire/ — The New Jersey Digital Marketing Conference (NJDMC) is back on Thursday, October 23, 2025, bringing together the most innovative marketers, industry leaders,…
Tag: marketing
The easy formula to calculate true CAC across all your marketing channels
Why Traditional CAC Calculations Fall Short Understanding the Two Types of Multi-Channel CAC The True CAC Formula Components Handling Multi-Touch Attribution Real-World CAC Calculation Example…
How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our…
How to scale your hypergrowth marketing team from 5 to 25 people using this template
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. structure it for…
16 best practices for email design, according to an email marketing consultant
Email design is a mix of art and science. You can have the best email body copy ever written, but if your design and layout…
Marketing without the cringe: Jayde Powell on Gen Z audiences
I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited to talk to Jayde Powell,…
How to reduce marketing tool sprawl without losing the functionality you need
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here’s…
The psychology behind clicks: Where digital marketing meets neuroscience
In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion. But what compels someone to…
What is a marketing plan & how to write one [+ examples]
I’ve helped build marketing plans at startups where the entire “team” was just me and a Google Doc. Other times, I worked side-by-side with CMOs…