Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner estimates that only 49% of marketing technology tools are…
Tag: marketing
Direct Marketing Solutions Acquires Johnson & Quin
/PRNewswire/ — Direct Marketing Solutions (DMS), a nationally recognized provider of integrated direct marketing services, today announced the acquisition of Johnson & Quin, a respected,…
Vrtly, Inc. Unveils End-to-End In-Practice Marketing Platform, Bridging the "Blind Spot" for Brands in Cash-Pay Healthcare
/PRNewswire/ — Vrtly, Inc., the premier point-of-care (POC) marketing platform for medical aesthetics, today announced the launch of its expanded digital ecosystem designed to give…
B2B Email Marketing: How to use email to drive B2B pipeline growth
If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing…
Gargle Launches "Straighten While You…"–A Hyper‑Local Clear Aligner Marketing Platform That Reaches Patients Where They Live Life
/PRNewswire/ — Gargle, Inc.a premier dental marketing partner, officially launches its latest innovation: “Straighten While You…”a targeted digital advertising solution crafted to attract Invisalign and…
Multi-channel content distribution: How to scale content reach in the era of Loop Marketing
I’ll say the hard thing nobody wants to admit: Creating “great content” isn’t enough; it’s time for a change. And that change starts with multi-channel…
HBZBZL Increases Marketing Budget in South America to Deepen Market Penetration
/PRNewswire/ — HBZBZLa global digital asset trading platform, has announced a significant increase in its marketing budget for the South American market, reinforcing its commitment…
Best Reddit Marketing Agency (2026): Nicely Network Recognized for Impactful Organic Campaigns by Better Business Advice
/PRNewswire/ — Nicely Network has been recognized as the BestReddit Marketing Agency of 2026 by Better Business Advice, following an extensive evaluation of agencies operating…
Marketing efficiency ratio: How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing…
Forget Follower Count: What Actually Drives Sales, According to a TikTok Marketing Expert
If you’re starting off the year with a bunch of execs demanding explosive growth in 2026, you’ll like this creator’s refreshing take: “Your brand doesn’t…