How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice

Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason.…

Marketing career path report: What 100+ marketers told us about growth and job security

When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even…

How to onboard non-technical marketers to automation tools with zero headaches

Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to…

Why email whitelisting is important for marketers [+ detailed steps on how to do it]

As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we…

Consumer search behaviors are shifting, marketers — new data

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search…

How to get sponsored on Instagram [what 500+ social media marketers are looking for]

At my job at Nickelodeon, I’m fortunate enough to get to work with a variety of influencers and creators — from family influencers focusing on…

I tested the top 14 AI chatbots for marketers [data, prompts, use cases]

I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT would…

Tiger Pistol Releases New QSR Playbook to Help Franchise Marketers Drive Local Growth at Scale

“Power of Local Advertising” Reveals How to Activate Store-Level Campaigns That Boost Traffic, Loyalty, and Sales , /PRNewswire/ —Tiger Pistol, the most advanced local advertising…

How marketers can still thrive in a recession: Expert and data-backed tips

When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19…

Tasting marketing: What a viral YouTube star wishes marketers knew

I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably…