Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and marketing leaders as search shifts toward AI-generated responses, voice results,…
Tag: marketers
Kana emerges from stealth with $15M to build flexible AI agents for marketers |
Marketing is one of the few operations no industry can afford to ignore, which is why we have a veritable host of AI-powered marketing tools…
AI search visibility: The playbook for marketers
AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity.…
How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason.…
Marketing career path report: What 100+ marketers told us about growth and job security
When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even…
How to onboard non-technical marketers to automation tools with zero headaches
Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to…
Why email whitelisting is important for marketers [+ detailed steps on how to do it]
As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we…
Consumer search behaviors are shifting, marketers — new data
For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search…
I tested the top 14 AI chatbots for marketers [data, prompts, use cases]
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT would…