New guide shows CX leaders how to close the AI-to-human handoff gap, as 76% of consumers say they get frustrated by repeating themselves when switching…
Tag: Guide
How often to run AEO prompt tracking: A cadence guide
There’s no single right answer to how often you should run AEO prompt tracking, because the answer depends on what you’re trying to detect. But…
Which AI prompts should you track? A practical guide
For most teams, the answer to “which prompts should I track?” is this: track a representative sample of branded, unbranded, and competitor prompts across buyer…
Claude skills vs. plugins vs. MCP connectors: A simple guide
What are Claude skills, plugins, and MCP connectors? How do these three layers fit together? Which should I use: a skill, plugin, or MCP connector?…
The investor's guide to Disrupt 2026: Everything you need to know |
TechCrunch Disrupt 2026 is built around one question for founders: How do you build an enduring company in the AI era? For investors, it’s the…
Diagnosing AEO gaps: A content audit guide
If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is…
The founder's guide to Disrupt 2026: Everything you need to know |
TechCrunch Disrupt 2026 is built around one question: How do you build an enduring company in the AI era? Our programming and speaker lineup reflect…
The founder’s guide to Disrupt 2026: Everything you need to know |
TechCrunch Disrupt 2026 is built around one question: How do you build an enduring company in the AI era? Our programming and speaker lineup reflect…
CRM change management: A practical guide for leaders
CRM projects don’t fail at the technical level — they fail because the people expected to use the system never bought in, the training was…
Growth experimentation: A guide for growing marketing teams
Growth experimentation is a structured approach to testing ideas across the full customer journey to discover what drives measurable business growth. Experiments improve channel-by-channel optimization…