Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style…
Tag: examples
Target audience: How to find yours [+ real-life examples]
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was…
Craft your best brand voice: Expert tips, examples, and templates
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can…
How I do content research: Steps to follow (with examples)
With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it’s valuable. You need content research to make…
Buyer persona essentials: My top tips & examples to inspire yours
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I’ve never heard of…
What is a marketing plan & how to write one [+ examples]
I’ve helped build marketing plans at startups where the entire “team” was just me and a Google Doc. Other times, I worked side-by-side with CMOs…
What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]
Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers,…
Writing a perfect executive summary that sets your document up for success (templates + examples)
One of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports for a product adoption platform.…
What is an editorial calendar? My guide to building one [examples + templates]
A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no owners, and half the cells…
25 brand style guide examples I love (for visual inspiration)
Some people save recipes. I bookmark brand style guides. Not just for reference, but because when they’re done right, they’re ridiculously inspiring. What are brand…