Machine learning in email marketing: What drives revenue growth (and what doesn’t)

TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. Email…

AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send…

Why email whitelisting is important for marketers [+ detailed steps on how to do it]

As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we…

Google's former security leads raise $13M to fight email threats before they reach you |

As AI is increasingly helping hackers to launch mass-scale email attacks, former Google security leaders have joined forces to build autonomous AI agents that aim…

HubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates…

How to Build an Email List from Scratch: 11 Incredibly Effective Strategies

It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased…

16 best practices for email design, according to an email marketing consultant

Email design is a mix of art and science. You can have the best email body copy ever written, but if your design and layout…

This startup thinks email could be the key to usable AI agents |

Valmet Oyj’s stock exchange release onJuly 23, 2025 at 09:00 a.m. EEST , /PRNewswire/ — Figures in brackets, unless otherwise stated, refer to the comparison…

US government confirms arrest of Chinese national accused of stealing COVID research and mass-hacking email servers |

In Brief Posted: 1:40 PM PDT · July 8, 2025 The U.S. Justice Department has confirmed the arrest of Chinese national Xu Zewei, an alleged…

From third-party cookies to zero-party data: The new rules of email engagement

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn’t…