What are brand identity elements? A marketing pro dives in

Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? What are brand identity elements? Brand…

Craft your best brand voice: Expert tips, examples, and templates

Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can…

Energizer® Introduces First Collaboration with Jeep® Brand

Two legacy brands join forces to launch a high-performance lighting collection built for adventure , /PRNewswire/ — Energizer Holdings, Inc.(NYSE:ENR),a global leader in portable lighting,…

How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our…

Introducing Pour Tous: The First Skincare Brand Made for Gen Alpha and Gen Z

Created by Seven Moms Raising 18 Kids, The New Line Bridges GapBetween Juvenile and Adult Skincare , /PRNewswire/ — PourTous, a new skincare brand created…

‘Ultimate Launch Monitor Challenge’ Kicks Off Full Swing’s New Brand Campaign for KIT Launch Monitors

The Ultimate Launch Monitor Challenge was a first-of-its-kind golf industry event. It was held at California’s Oceanside Sports Complex, a perfectly flat, 52-acre facility that…

CleaDeep to Unveil New International Brand Arspura at IFA 2025

, /PRNewswire/ — CleaDeep, a leading kitchen appliance manufacturer, will officially make its debut atIFA 2025 from September 4 to 9. The company will also…

Accelerated Brand Expansion Reshapes Foldable Phone Market; Apple’s 2026 Entry May Ignite Industry Breakthrough, Says TrendForce

, /PRNewswire/ — TrendForce’s latest forecast estimates that shipments of foldable phones will reach 19.8 million units in 2025, maintaining a market penetration rate of…

After raising over $3M, popular VC-backed beauty brand Ami Colé is shuttering |

, /PRNewswire/ — On July 18, 2025, the board of directors of Portland General Electric Company (NYSE: POR) declared a quarterly common stock dividend of…

Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth

Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give…