Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could…
Tag: brand
Personalized experiences: Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the…
Inside GM’s decade-long battle to revive Cadillac as the quintessential American luxury car brand
The “Saarinen Lobby” inside General Motors’ global design headquarters on the campus of its Warren Technology Center outside of Detroit, Michigan. GM WARREN, Mich. —…
Consistent brand voice: How to be unmistakable no matter what the channel
One of the most satisfying things you can achieve as a business or personality is instant brand recognition. trust, and customer confidence and makes collaboration…