In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing…
Category: Resources
How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–> <p>This post explores how the most successful teams are optimizing performance in 2026, and which KPIs they trust…
4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but…
The gentlemen’s agreement that netted 210,000 subscribers. [Steal this play.]
“SMASH that like button,” the host says, and your eyes roll back so far you can see your own medulla. “And don’t forget to subscribe!”…
8 generative engine optimization best practices your strategy needs
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative…
AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when…
Loop marketing examples from companies we love
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop…
Email marketing automation tools: How to choose in 2026
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–><p>Today’s marketing teams need platforms that offer predictive analytics, journey-based targeting, drag-and-drop journey builders and behavioral triggers, unified customer…
Content amplification: How to amplify content across every marketing channel
Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report. The brands that will do this…