Like your weird uncle, nobody knows exactly how AI engines choose the sources they cite. But experiments are starting to point to ways you can…
Category: Resources
SEO audits: How to conduct one that drives traffic growth [+ checklist]
At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical,…
Best loop marketing tactics for the era of AI-powered marketing
Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last…
AI-powered email content suggestions that actually convert leads
What AI-Powered Email Content Suggestions Are and Why They Matter Best AI Tools for Email Content Suggestions How to Set Up AI Email Suggestions Inside…
24 generative engine optimization statistics marketing leaders should know
I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers over the last year,…
5 SEO keyword research tools that help teams show up in search
SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align…
AEO vs. GEO explained: What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO…
What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more…
Generative Engine Optimization Tools that Marketing Teams Actually Use
If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this…
What is Answer Engine Optimization (AEO) and how does it change SEO?
If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are…