If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce is a controversial topic — some people…
Category: Resources
7 of the Best Cities for Minority Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve…
How to Do Market Research: A Guide and Template
Today’s consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than…
Imposter Syndrome: 8 Ways to Deal With It Before It Hinders Your Success
“I don’t belong here.” “I’m a fraud, and it’s just a matter of time before everyone finds out.” Sound familiar?Download Now: Free Company Culture Code…
How to Generate Leads on Social Media
According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion…
Meta Is Ending Its Reels Play Bonus Program: What That Means for Creators
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week,…
Conversational AI: What It Is and How To Use It
ChatGPT has skyrocketed in popularity — it grew to 1M users in just five days. ChatGPT is a conversational AI, and its celebrity comes at…
What is AI? What Marketers Need to Know
Artificial intelligence is getting a lot of traction in the marketing world. According to Statista, 80% of industry experts integrate some form of AI into their…
The Ultimate Guide to Storytelling
Storytelling is an art. Like art, it requires creativity, vision, skill, and practice. It’s a crucial part of the most successful marketing campaigns, and it…
20 Bad Habits That Are Making You Less Productive
There are a host of bad habits many of us do every day, and research shows these habits really hurt our productivity, especially at work. The…