When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But…
Category: Resources
Be human or be ignored — why authenticity matters and how my brand helped me launch a business
I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t…
Does Quora work for marketing?
SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives.…
How to plan a seasonal marketing campaign: A 5-step strategy
As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns — even the ones that…
45 landing page design examples to inspire your own
Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch landing page design needs, and…
Media planning from the ground up: Everything you need to know
I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts, scroll-stopping…
How I write SMART goals and make them a reality [+ free SMART goal templates]
I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and open-ended. This was the push…
How to create a landing page with high ROI [+ expert and data-backed tips]
As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing, or just badly designed and…