Building an AI agent is a multi-step process. Marketers need to define the agent’s task, connect approved data and tools, and set limits on its…
Category: Resources
Best Claude skills for marketing and sales teams
The best Claude skills for marketing and sales teams turn recurring work into reusable processes with defined instructions, inputs, and outputs. Claude skills are reusable…
What actually happened when our blog went AI-first: A managers account
When our blog team made the switch to an AI-first writing model in June 2025, my reaction was split. There was excitement on one side:…
The marketing automation model that drove 9x qualified lead growth in a secondary market
When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month…
Transactional email: What it is and how it works
Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already…
Tracking AI Overviews: What the data actually shows
AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re…
Claude skills vs. plugins vs. MCP connectors: A simple guide
What are Claude skills, plugins, and MCP connectors? How do these three layers fit together? Which should I use: a skill, plugin, or MCP connector?…
AEO for digital PR: How to build earned media presence that shows up in AI results
Digital PR has always been about earning coverage that influences the audience you can’t reach through paid channels. While the value proposition of digital PR…
AEO for marketing agencies: How to deliver measurable AI visibility results for every client
Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that…