Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM for email marketing, the key…
Category: Resources
AI search behavior: What it means for your marketing strategy in 2026
AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. For marketers, that second part is…
How to rank in AI Overviews on Google and beyond
Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL). When I started working, that became the top 10 results…
Best AI search analytics tools for marketing teams
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–><p>When a prospect asks ChatGPT, “What’s the best CRM for a mid-sized SaaS company?” and your brand doesn’t appear…
AI citation tracking tools to monitor and increase visibility
The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume. The PR platform logged a dozen media hits last quarter.…
On-page content formats answer engines actually favor [new research]
It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if…
The role of citations in AEO: Why citations matter more than backlinks for AI visibility
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is…
Introducing the HubSpot Agent CLI
A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot.…
A master class in persuasion from an unlikely place
Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and inconsistent font size. Here’s one…
What AI Overviews mean for SEO & website traffic
If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets circa 2017. Remember how that…