If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot pie is? Mazel tov! You’re…
Category: Resources
What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? What are brand identity elements? Brand…
I tested the top 14 AI chatbots for marketers [data, prompts, use cases]
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT would…
How to create a content style guide [+ free guide & examples]
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style…
Don’t just grow to grow: Real talk from a serial founder
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of…
Voice is the new logo: Why your brand’s tone matters more than ever
What is content voice? Your voice should feel like a distinct logo. 5 Tips for Developing a Strong & Cohesive Brand Voice Examples of a…
4 types of emails that get the most engagement [+ 4 emails that fail]
My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Types of Emails 4 Types…
Target audience: How to find yours [+ real-life examples]
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was…
Signs it’s time to redesign your website [+ 15 steps to follow]
I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I…