Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of…
Category: Resources
Online advertising: All you need to know
Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they’re doing…
10 holiday marketing campaign examples + marketing tips
I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything…
Turn your power users into creators (and vice versa)
Katie Parkes Director of Social, Community, and Customer Marketing for Apollo.io Fun Fact: Katie competed nationally for Canada in figure skating and plays a dwarven…
Is Threads losing steam? Here’s what we know [new research]
When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and was quickly…
We asked customers how they like to communicate with brands [HubSpot blog survey]
Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot,…
41 Instagram features, hacks, & tips everyone should know about
I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way…
How much does AI cost? Here are the industry averages
I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the…