What is content voice? Your voice should feel like a distinct logo. 5 Tips for Developing a Strong & Cohesive Brand Voice Examples of a…
Category: Resources
4 types of emails that get the most engagement [+ 4 emails that fail]
My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Types of Emails 4 Types…
Target audience: How to find yours [+ real-life examples]
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was…
Signs it’s time to redesign your website [+ 15 steps to follow]
I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I…
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits…
Craft your best brand voice: Expert tips, examples, and templates
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can…
WordPress essentials: Get started creating, managing, and optimizing your site
When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all…
Should you use AI logo generators for your business? Here’s my honest recommendation
Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana…
The easy formula to calculate true CAC across all your marketing channels
Why Traditional CAC Calculations Fall Short Understanding the Two Types of Multi-Channel CAC The True CAC Formula Components Handling Multi-Touch Attribution Real-World CAC Calculation Example…