I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no…
Category: Resources
Why you shouldn’t buy Instagram followers (& what experts say to do instead)
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re…
Forget Photoshop: Google AI Studio is the new editing powerhouse
Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there. It was frustrating and a…
How marketers are navigating a possible recession (and advice about what you should do during it) [new data]
Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in…
How AI assistants can make you 10x more productive: A step-by-step guide
Let‘s be honest: AI assistants aren’t just for executives anymore. They’re the secret weapon that can make you 10x more productive than everyone else in…
Video is vital to ecommerce marketing — here’s what marketers need to know
Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel…
What makes a good website? Here are 16 things I look at [new data]
Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good…
Multi-agent AI systems — how this AI tech stack can power your marketing org
It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or…
4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]
If you’ve watched the news recently, the possibility of a recession has captured everyone’s attention. Most reputable sources say it’s too soon to say whether…