As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we…
Category: Resources
B2C vs. B2B marketing with AI: The industry trends every marketer should know
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One…
Consumer search behaviors are shifting, marketers — new data
For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search…
The end of "Hey {First_Name}": AI personalization strategies that convert
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about…
HubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates…
Microsoft Excel: Easy guide for beginners with formulas and more
Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to…
How to get more followers on your business Instagram
With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect…
How to create a QR code in 5 easy steps
I love breakfast food and have a few local spots that make incredible skillets. Recently, instead of getting a printed menu, I found a QR…