Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve…
Category: Resources
How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason.…
The psychological reason brands use the power of association to sell
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they…
Marketing career path report: What 100+ marketers told us about growth and job security
When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even…
From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM
Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM…
How to onboard non-technical marketers to automation tools with zero headaches
Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to…
The channel strategy that’s saving brands from AI search cannibalization
Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks,…
These marketing KPIs will help you predict and scale revenue growth by 10x
As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict revenue growth. The prediction problem is the frustrating gap between…
AI market research tools: The top 7 your marketing strategy needs
Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked is researcher.…
6 effective re-engagement emails to get your customers back
Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent…