The Gap Between Output and Outcomes Over the past two years, I’ve had hundreds of conversations with business leaders about AI. The pattern is always…
Category: Resources
How to structure pages for AEO and answer engines: A quick-start guide
The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into search engines like Google, people…
B2B Email Marketing: How to use email to drive B2B pipeline growth
If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing…
8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know
Here’s a tough pill to swallow: The way buyers discover brands has undergone a fundamental change. Thus, answer engine optimization tools have emerged as essential…
Multi-channel content distribution: How to scale content reach in the era of Loop Marketing
I’ll say the hard thing nobody wants to admit: Creating “great content” isn’t enough; it’s time for a change. And that change starts with multi-channel…
AI search visibility: The playbook for marketers
AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity.…
The best AI visibility tools that actually improve lead quality
Search has changed faster than most teams have adapted. For years, visibility meant ranking — climbing search pages through backlinks, keywords, and authority signals. Now,…
Marketing efficiency ratio: How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing…
Forget Follower Count: What Actually Drives Sales, According to a TikTok Marketing Expert
If you’re starting off the year with a bunch of execs demanding explosive growth in 2026, you’ll like this creator’s refreshing take: “Your brand doesn’t…
Answer engine optimization trends in 2026: How AEO is transforming the landscape
Emerging trends in answer engine optimization are reshaping how brands earn visibility, trust, and demand in AI-powered search. Answer engines like ChatGPT, Google AI Overviews,…