The partnership brings together the UK’s leading aesthetic marketing agency and BoomerangFX’s AI-powered technology platform for clinic management and marketing, which will accelerate the company’s expansion across the UK and Europe.
/PRNewswire/ — BoomerangFX, a global company specializing in AI-driven clinic management software and marketing automation designed specifically for the private healthcare industry, today announces the selection of Web Marketing Clinicinasmuch as strategic distribution partner for the UK and all European markets. This partnership makes BoomerangFX’s unified platform – including clinic management, marketing automation and the AUVIA solution – available to aesthetic, surgical and specialty care clinics across the region.™ AI Clinic Co-Pilot – complementing Web Marketing Clinic’s full range of branding, creative and agency services.
BoomerangFX continues its UK expansion through a strategic partnership with The Web Marketing Clinic, bringing AI-powered solutions to the Aesthetic & Wellness industry.
BoomerangFx Logo 2026
This announcement comes as BoomerangFX is experiencing rapid expansion across the region. The company recently launched its UK headquarters in London, having delivered record year-on-year growth in the UK in 2025, with adoption expanding across England, Wales, Scotland, Ireland and across EMEA. The partnership with Web Marketing Clinic furthers this dynamic by combining BoomerangFX’s technology with one of the most established and respected agencies in the industry.
A specialized agency joins forces with a reference platform
For almost two decades, Web Marketing Clinic has been one of the most renowned specialist aesthetic agencies in the UK and Europe. Founded by Mark Bugg, who has worked in the medical aesthetic field since 2007, the agency offers a full range of services: brand development, website design, creative and video production, advertising space buying and digital marketing solutions. It serves leading aesthetic clinics, cosmetic surgeons and specialized medical clinics, and has contributed to the growth of many of the most recognized brands in the sector.
Thanks to this partnership, Web Marketing Clinic clients now have access to the BoomerangFX platform, which brings together all of their activities within a single system comprising three integrated products:
RUN – Automated management of practices and operations.An enterprise-grade software suite that manages the clinic end-to-end: intelligent appointment management, scheduling and e-prescribing from EMRs, integrated billing with patient financing options, memberships and plans, a loyalty experience and customizable analytics. RUN serves as the clinic’s AI-powered EMR and system of record that centralizes all patient clinical, financial and operational data. The platform manages digital scheduling, consents, treatment tracking, imaging, e-prescribing, inventory management, memberships, payments and reporting, creating a unified workflow for both providers and staff.
LeadEngineAI – Turnkey AI Marketing and Lead Generation Solution.An AI-powered engine that delivers high-performing ads across Google, Meta and Instagram, while powering a real-time leads dashboard with automated email and SMS tracking. It’s all measured with real-time attribution, ROI tracking, and conversion analysis, so every spend is justified.
AUVIA™ – AI Clinical Co-Pilot.The essential link between digital demand and clinical delivery. AUVIA responds instantly to each new request using a natural, human-like voice and text; it conducts automated consultations, intelligently schedules appointments, follows up with customers in the event of absence and ensures personalized follow-up in a timely manner, all without having to increase staff numbers. With now more than 1,000 independent consultations and appointments per month worldwide, AUVIA bridges the gap between marketing and reception, increasing the conversion rate while improving the patient experience.
Together, this partnership fills a long-standing gap in the industry: agencies generate inquiries, but clinics struggle to convert them into customers and retain them. Web Marketing Clinic develops brand and demand; BoomerangFX captures, converts and implements them, providing clinics with a connected and automated growth engine, from the first ad a patient sees through treatment and every subsequent visit.
Designed by operators, proven at scale
BoomerangFX was co-founded by SaaS and fintech entrepreneur Jerome Dwightformer CEO of BNY Mellon Canada, in collaboration with Dr Stephen Mulholland – co-creator of Morpheus8, a pioneer in energy-based radiofrequency, and co-founder of InMode (NASDAQ) and BoomerangFX, where he notably helped lead InMode to its IPO on the NASDAQ in 2019. The platform serves more than 10,000 practices in 25 countries, supports more than two million patients and generates more than 5.2 million patient leads each year. It regularly appears in the Deloitte Technology Fast 50 rankings™ and the Fast 500™where it is recognized as one of the fastest growing healthcare SaaS companies in the world.
“Clinics are in the midst of a transition from disparate tools to unified systems that deliver measurable results. Web Marketing Clinic has spent almost two decades developing the brands of the UK’s leading cosmetic and surgical practices. “By combining their creative expertise and agency know-how with our software, marketing automation solution and AUVIA AI, these agencies have a single operating system that connects demand, conversion and operations end-to-end. »
– Jerome Dwight, co-founder and CEO of BoomerangFX
“BoomerangFX was created from the experience gained in the field of aesthetic and private healthcare. Clinics want to achieve exceptional results, but their profitability and sustainability require rigorous operational management, a consistent patient experience and an effective conversion strategy. By partnering with an agency like Web Marketing Clinic, UK practices benefit from a brand and platform that allows them to grow responsibly, without compromising quality, control or margins. »
– Dr. Stephen Mulholland, co-founder of BoomerangFX
“Our clients have always wanted their marketing strategy and the operation of their clinic to finally be in sync. BoomerangFX is the most advanced and responsive platform we’ve seen in aesthetics, and this partnership allows us to offer a complete development solution — branding, inquiries, appointment scheduling and patient experience — all with a one-stop shop. »
– Mark Bugg, founder of Web Marketing Clinic
This partnership takes effect immediately: BoomerangFX solutions are now available to Web Marketing Clinic’s British customers and will be gradually deployed in European markets.
About BoomerangFX
BoomerangFX is a global company specializing in AI-driven medical clinic management software and marketing automation specifically designed for the private healthcare industry — including aesthetic medicine, medical spas, cosmetic surgery, dermatology and other specialty practices operating on a direct-pay basis. Its unified platform integrates practice management, CRM, marketing automation, AI-driven patient engagement and conversion rate analytics, enabling practices to grow efficiently, turn demand into revenue and improve profitability. With offices in Miami, Toronto, London and Sydney, and growing adoption across EMEA, Asia and Latin America, BoomerangFX continues its mission to become the leading AI-driven operational platform for private healthcare globally. To learn more, visit boomerangfx.com.
About Web Marketing Clinic
Web Marketing Clinic is a specialist marketing agency for the aesthetic medicine sector, based in Nuneaton, UK. Founded by Mark Bugg, the agency has been supporting the cosmetic, surgical and medical specialty sectors in the UK and Europe since 2007, offering a full range of services: brand development, website design, creative and video production, advertising space buying and digital marketing. To learn more, visit webmarketingclinic.com.
Media Relations: BoomerangFX, Chris Kozak, Marketing Director, [emailprotected]; Web Marketing Clinic, Mark Bugg • Founder, [emailprotected]
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