BoomerangFX announces strategic alliance with Web Marketing Clinic

– BoomerangFX announces strategic alliance with Web Marketing Clinic, driving the growth of its clinic software and AI marketing platform in the UK and Europe

This partnership unites the UK’s leading aesthetic marketing agency with BoomerangFX’s AI-powered marketing and clinic management technology platform, accelerating the company’s expansion into the UK and Europe.

/PRNewswire/ — BoomerangFX, the global AI-enabled marketing automation and clinical software company designed specifically for the private healthcare sector, today announced the appointment of Web Marketing Clinic as strategic channel partner for the UK and other European markets. This partnership puts BoomerangFX’s unified platform – including practice management, marketing automation and AUVIA™ AI Clinic co-pilot – within reach of high-end aesthetic, surgical and medical specialty clinics across the region, along with Web Marketing Clinic’s full range of brand, creative and agency services.

This announcement comes at a time when BoomerangFX is experiencing rapid growth in the region. The company recently opened its UK headquarters in London, following record year-on-year growth in the UK through 2025, with adoption increasing in England, Wales, Scotland, Ireland and the wider EMEA region. The alliance with Web Marketing Clinic reinforces this momentum by combining BoomerangFX technology with one of the most established and respected agencies in the sector.

A specialized agency joins a foundational platform

For almost two decades, Web Marketing Clinic has been one of the most respected specialist agencies in the aesthetics sector in the UK and Europe. Founded by Mark Bugg, who has worked in aesthetic medicine since 2007, the agency offers a full range of branding, web design, creative and video production, media buying and digital marketing solutions to leading aesthetic clinics, plastic surgeons and specialist medical practices, contributing to the creation of many of the most recognized brands in the industry.

Thanks to this collaboration, Web Marketing Clinic clients have access to the BoomerangFX platform, which unifies the entire practice into a single system through three integrated products:

RUN – Automated Practice Management and Operations.An enterprise-grade operating platform that manages the clinic from start to finish: intelligent scheduling, electronic health record (EHR) and electronic prescribing, integrated billing with patient financing, memberships and packages, a loyalty program and customizable analytics. RUN serves as the clinic’s EHR and system of record, powered by AI, centralizing all patient clinical, financial and operational data. The platform enables the creation of digital medical records, informed consents, treatment tracking, medical imaging, electronic prescribing, inventory management, memberships, payments and reports, creating a unified workflow for both professionals and staff.

LeadEngineAI – AI Marketing and Turnkey Lead Generation. An AI-powered engine that powers high-performance, higher-intent advertising on Google, Meta and Instagram, feeding a real-time lead dashboard with automated email and SMS tracking, all measured with real-time attribution, ROI tracking and conversion analysis so that every euro invested is profitable.

AUVIA^™ – AI co-pilot for clinics. The central axis that connects digital demand with clinical care. AUVIA responds to every new query instantly using natural, human voice and text, performs automated queries, intelligently manages appointments, retrieves no-show patients, and performs personalized and timely follow-ups, all without the need for additional staff. Currently, AUVIA performs more than 1,000 autonomous consultations and appointment bookings per month worldwide, closing the loop between marketing and reception, increasing conversion and improving the patient experience.

This alliance closes a gap that has long existed in the sector: agencies generate consultations, but clinics have difficulty converting and retaining them. Web Marketing Clinic creates the brand and the demand; BoomerangFX captures it, converts it and puts it to work, providing clinics with a connected and automated growth engine from the first ad a patient sees to treatment and every subsequent visit.

Developed by professionals in the sector, with proven effectiveness on a large scale

BoomerangFX was co-founded by Jerome DwightSaaS and fintech entrepreneur and former CEO of BNY Mellon Canada, along with the Dr. Stephen Mulhollandco-creator of Morpheus8, a pioneer of energy-based radiofrequency, and co-founder of both InMode (NASDAQ) and BoomerangFX, where he contributed to InMode’s IPO on NASDAQ in 2019. The platform serves more than 10,000 practices in 25 countries, supporting more than 2 million patients and generating more than 5.2 million leads annually. Additionally, it is consistently recognized in the Deloitte Technology Fast 50™ and Fast 500™ rankings as one of the fastest-growing healthcare SaaS companies globally.

“Clinics are undergoing a platform shift, moving away from siled tools and towards unified systems that drive measurable results. Web Marketing Clinic has been building the brands of the UK’s leading cosmetic and surgical clinics for almost two decades. Combining their creative and agency expertise with our software, marketing automation and AUVIA AI provides these clinics with a single operating system that connects demand, conversion and end-to-end operations.”
– Jerome Dwight, Co-Founder and CEO, BoomerangFX

“BoomerangFX was built from the frontlines of aesthetic and private healthcare. Clinics aim to deliver exceptional results, but profitability and sustainability require operational precision, a consistent patient experience and intelligent conversion. Partnering with an agency of Web Marketing Clinic’s caliber means UK clinics get the brand and platform needed to grow responsibly, without losing quality, control or profit margin.”
– Dr Stephen Mulholland, cofundador, BoomerangFX

“Our clients have always wanted their marketing and clinic operations to communicate with each other. BoomerangFX is the most advanced and best-suited platform we’ve seen for the aesthetics industry, and our collaboration with them allows us to offer a comprehensive growth solution: branding, consultations, bookings and patient experience, all in one place.”
– Mark Bugg, fundador, Web Marketing Clinic

The partnership is effective immediately, with BoomerangFX solutions now available to Web Marketing Clinic’s UK client base and being rolled out across European markets.

About BoomerangFX

BoomerangFX is a global AI-powered marketing automation and clinic software company designed specifically for the private healthcare sector, including aesthetic medicine, medical spas, cosmetic surgery, dermatology and other specialties. Its unified platform integrates practice management, CRM, marketing automation, AI-based patient engagement, and conversion analytics, enabling clinics to efficiently scale, convert demand into revenue, and improve profitability. With offices in Miami, Toronto, London and Sydney, and growing adoption in EMEA, Asia and Latin America, BoomerangFX is advancing its mission to become the essential AI-powered operating platform for the global private healthcare sector. More information at boomerangfx.com.

About Web Marketing Clinic

Web Marketing Clinic is a specialist medical-aesthetic marketing agency based in Nuneaton, United Kingdom. Founded by Mark Bugg, the agency has been serving the UK and European aesthetic, surgical and specialist medicine sectors since 2007, offering a full range of services including brand development, web design, creative and video production, media buying and digital marketing. For more information, visit webmarketingclinic.com.

Media Contact: BoomerangFX, Chris Kozak, Marketing Director, [emailprotected]; Web Marketing Clinic, Mark Bugg • Fundador, [emailprotected]

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