Author: Jenny Romanchuk

Resources

Every Team Should Know Its Earned Media Value — Here’s Why

May 17, 2025
Jenny Romanchuk
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Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if…

Resources

Mastering Social Media for Nonprofit Promotion: Insights and New Data from Experts

May 17, 2025
Jenny Romanchuk
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I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part in the outcomes. Unlike businesses,…