How to run a marketing campaign on a tight budget [expert tips & free tools]

Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than…

Video is vital to ecommerce marketing — here’s what marketers need to know

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel…

45 landing page design examples to inspire your own

Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch landing page design needs, and…

Every Team Should Know Its Earned Media Value — Here’s Why

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if…

Mastering Social Media for Nonprofit Promotion: Insights and New Data from Experts

I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part in the outcomes. Unlike businesses,…