8 steps to build your account-based marketing strategy [+ recommended tools]

In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to…

The Future of Social Media [Research]: What Marketers Need to Know in 2025

Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You’re probably…

Email marketing automation tools: How to choose in 2026

</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–><p>Today’s marketing teams need platforms that offer predictive analytics, journey-based targeting, drag-and-drop journey builders and behavioral triggers, unified customer…

AI-powered email content suggestions that actually convert leads

What AI-Powered Email Content Suggestions Are and Why They Matter Best AI Tools for Email Content Suggestions How to Set Up AI Email Suggestions Inside…

Do backlinks matter for AEO (answer engine optimization)?

Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising fast. As AI-powered answer…

5 SEO keyword research tools that help teams show up in search

SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align…