How to market your brand to budget-conscious prospects

Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all…

Multi-agent AI systems — how this AI tech stack can power your marketing org

It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or…

Debunked by AI: The future of misinformation on social

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a…

A Deep Dive Into the Different Types of AI Agents and When to Use Them

I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford…

AI agents for marketing — I talked to experts about the benefits

I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised…

AI agents for social media: How to use them right now + what you can expect in the future

I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece…

AI search strategy: A guide for modern marketing teams

Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when…