I love breakfast food and have a few local spots that make incredible skillets. Recently, instead of getting a printed menu, I found a QR…
Author: Alex Sventeckis
Brand strategy 101: A marketing pro explains the important elements of a company branding plan
Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with…
How to write an effective communication plan [+ templates]
An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile up…
What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? What are brand identity elements? Brand…
Craft your best brand voice: Expert tips, examples, and templates
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can…
Growth marketing — the campaigns that you need to know
I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn.…
How to market your brand to budget-conscious prospects
Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all…
Multi-agent AI systems — how this AI tech stack can power your marketing org
It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or…
A Deep Dive Into the Different Types of AI Agents and When to Use Them
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford…