Wonderful raised $100M Series A to put AI agents on the front lines of customer service |

IsraeliAI agentstartupWonderfulhas raised $100 million in a Series A round led by Index Ventures, with participation from Insight Partners, IVP, Bessemer, and Vine Ventures.

The large round, in amarket already crowdedwith AI agent startups, suggestsWonderful has convinced top-tier investorsit’snot just another GPT wrapper, but a company buildingthe infrastructure and orchestration that could scale if multi-agent systems take off.

The round bringsWonderful’stotal funding to $134 million just four months after the startup came out of stealth with a seed roundand a promise to helpenterprises deploy customer-facing AI agents across voice, chat, and email in every market and every language.The startup says it tailors the platform to each market it serves, fine-tuning for language, cultural norms, and regulatory environments, and evenorganizes local teams to manage deployment.

That approachhas led to rapid growthforthe young startup, which claims its AI agents are already managing tens of thousands of customer requests daily with an 80% resolve rate. Since launching, Wonderful has expanded to Italy, Switzerland, the Netherlands, Greece, Poland, Romania, the Baltics, theAdriatics, and the UAE.

With its fresh funding, Wonderful intends to launch in Germany, Austria, the Nordics, and Portugal in 2025, and plans to expand in the Asia-Pacific region in early 2026.But thecompanydoesn’tintend tostop withcustomer supportagents.

Sinceitssystem plugs deeply into an enterprise customer’s existing software and can be tailored for each market, the startup says it will be able to give agents the capabilities to perform new tasks with minimal extra effort. It is currently exploring areas likeemployee training, sales enablement, regulatory compliance, internal IT support, and onboarding, the company said.

“The promise of AI agents is clear, but putting that into practice, and critically, into production, is a huge challenge,” Bar Winkler, CEO and co-founder of Wonderful, said in a statement. “It requires marrying best-in-class technology together with flawless delivery, on the ground with customers.That’sbeen our approach with Wonderful, andit’swhat has driven the accelerated adoptionwe’veseen across markets in the last few months.”

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Customer-facing AI agents areemergingas the first real beachhead for the technology, andinvestors were likely attracted by Wonderful’sfocus here. These use cases help enterprises cut costs by augmenting or replacing human support staff, andthey integratereadily into existing callcenterinfrastructure. Crucially, they also carry less risk than having an AI make internal decisions autonomously —ause case that most enterprisesaren’tready toadopt atscale yet.

Index Ventures partner Hannah Seal pointed toWonderful’sability to “[move] from concept to global scale in less than a year” as a source of confidence for investors. The company’s true edge, she said, is its ability to deploy agents for global enterprises that function across every market and language.

JeffHoring, co-founder and managing director at Insight Partners,saidthe adoption Wonderful is seeing across industries shows “just how valuable culturally fluent agents can be.”

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