These AI workflows can 10X your marketing productivity [+ video]

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they’ve found workflows that maximize their productivity, save time, and act as the perfect automated assistant.

And it’s because AI can sift through and analyze data much faster and more efficiently than humans, which brings me to my next point: AI workflows can save you hours doing repetitive tasks. Our 2025 State of AI in Marketing report found that AI can save 1-3 hours of work on tasks like:

• Media content creation
• Text-based content creation, such as blogs and ebooks
• Research
• Brainstorming

So, what AI workflows can you adopt into your strategy? Let’s dive in.

Productive AI Workflows Used by HubSpotters

1. Project Assistant

You’ve probably heard of Build-A-Bear, but have you heard of Build-Your-Assistant? Okay, that joke was a little cheesy, but the point is, you can build your own AI project assistant that can help you work smarter and not harder.

“A project AI assistant is basically just how you use ChatGPT, Claude, and Google for work,” he says. “It’s basically creating, in ChatGPT, a specific project for an outcome you’re trying to achieve within a business.”

For example, let’s say your goal…