The summit connects Chinese studios with European partners, provides them with market information and allows them to access Huawei’s expertise in localization and regulatory compliance.
/PRNewswire/ –Huawei held today in Düsseldorf, during Gamescom week, the HUAWEI Games Summit 2026, a strategic meeting designed to connect Chinese video game developers with the rapidly growing European market. Organized by HUAWEIGameCenter, the summit served as a meeting place for more than 40 participants, including prominent studios such as Rastar, YOOZOO, FunPlus, KURO GAMES and Dream of Dragons. Partners from the European sector, analysts from the world of video games and Huawei’s international video game team shared information about the market, cooperation models and the resources that developers need to succeed throughout the region.
Huawei hosted the Huawei Games Summit 2026 in Düsseldorf during Gamescom week, connecting Chinese game developers with the European market.
Take advantage of the opportunities of the video game sector in Europe
The summit opened with welcome speeches from Huawei executives, who reaffirmed the company’s commitment to supporting its partners as its international ecosystem continues to grow. Next, Huawei presented its business model for the video game sector abroad, showing global success stories and incentive policies that help developers achieve commercial success through various cooperation models.
The sessions explored some of the most promising avenues for growth in Europe. Huawei shared an analysis of the region’s mini-game market, an emerging opportunity in a “blue ocean”, along with strategies to enter the broader European market through deeper integration. Throughout the event, the team highlighted Huawei’s local advantages, from established distribution channels to on-the-ground support.
Privacy and regulatory compliance also featured prominently, with a session dedicated to European regulatory requirements. Drawing on Huawei’s own experience, the discussion covered practical approaches to meeting GDPR obligations, supported by a localized infrastructure that includes the Aspiegel subsidiary in Ireland, a localization center in Madrid and a compliance center in Dublin.
Partner perspectives on a constantly changing industry
An exchange session with local partners brought European voices to the stage. Gameloft’s Aurelien Lavaud discussed the popularity of IP and audience preferences in Europe, and how studios can develop effective IP collaboration strategies. Enrique Phan, from Sphere Games, analyzed how AI is transforming video game development and where this technology is headed. Andreas Mac Mahon, CPO of Flexion, discussed the redesigned and constantly evolving app store fee models and their impact on global video game publishing, while Patrik Jackiewicz of Challengemode shared his insight on “Conquering Europe Market by Market: A Growth Guide for Mobile Game Publishers.”
Meet the European player
The summit concluded with a roundtable discussion featuring five high-value local players and key opinion leaders. The conversation served to provide developers with direct insight into European user preferences and how players perceive different video game genres, helping studios adapt their offerings to regional tastes.
Why developers choose Huawei
The European video game industry remains a dynamic hub of innovation, with a diverse player base and growing demand for high-quality mobile games. Through HUAWEI GameCenter, available in more than 170 countries and regions and offering thousands of games, Huawei provides Chinese developers with a trusted avenue to access the region. Hundreds of Chinese studios are already collaborating with Huawei to reach European gamers. Backed by its localization and compliance expertise across Europe, Huawei continues to help its partners seize new opportunities and achieve long-term sustainable success.
