The top content formats & types that earn AI search citations

There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are…

Google VP warns that two types of AI startups may not survive |

The generative AI boom minted a startup a minute. But as the dust starts to settle, two once-hot business models are looking more like cautionary…

4 types of emails that get the most engagement [+ 4 emails that fail]

My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Types of Emails 4 Types…

The most effective types of content on social media in 2025 [new data]

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone: government offices, nonprofits,…

The 7 Types of Social Media and Pros & Cons of Each (Research)

As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all things social, I…

A Deep Dive Into the Different Types of AI Agents and When to Use Them

I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford…