4 types of emails that get the most engagement [+ 4 emails that fail]

My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Types of Emails 4 Types…

The most effective types of content on social media in 2025 [new data]

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone: government offices, nonprofits,…

The 7 Types of Social Media and Pros & Cons of Each (Research)

As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all things social, I…

A Deep Dive Into the Different Types of AI Agents and When to Use Them

I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford…