I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to. But when it comes to…
Tag: templates
How to write an effective communication plan [+ templates]
An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile up…
Craft your best brand voice: Expert tips, examples, and templates
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can…
How to create an editorial calendar [+ free templates]
If you’re creating content without an editorial calendar you’re setting yourself up for stress, inconsistency, and missed opportunities. Been there, done that, got the “I…
How to start a blog (the right way) and write posts people actually want to read [+ free templates]
Wondering how to start a blog that gets read, gets clicks, and actually leads to conversions? I started blogging back in 2009 — completely by…
Writing a perfect executive summary that sets your document up for success (templates + examples)
One of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports for a product adoption platform.…
What is an editorial calendar? My guide to building one [examples + templates]
A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no owners, and half the cells…
How I write SMART goals and make them a reality [+ free SMART goal templates]
I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and open-ended. This was the push…
How to create an infographic in PowerPoint [free templates]
As a former digital journalist and now a content creator at HubSpot, I’ve designed everything from breaking news graphics to viral memes — but infographics…