Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status.…
Tag: Herersquos
I tested 2025’s most realistic AI voice tools — here’s what blew me away
AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not…
Congress might block state AI laws for five years — here’s what it means |
A federal proposal that would ban states and local governments from regulating AI for five years could soon be signed into law, as Sen. Ted…
In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days
Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to…
I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a…
This AI prompt can transform you into an elite marketer in any field, here’s how
, /PRNewswire/ — Strategic Communications, a leader in empowering public sector agencies through advanced cloud, A/V, and IT services, today announced the launch of itsJPS…
I run a zero-employee marketing agency entirely with AI tools — here’s how
A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and…
Video is vital to ecommerce marketing — here’s what marketers need to know
Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel…
Is Threads losing steam? Here’s what we know [new research]
When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and was quickly…