Here’s how to prove marketing’s pipeline value & revenue impact to your CFO

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in…

I built my backlink strategy on guest blogging — here’s exactly how it drove results

If I were looking for the best way to divide a room full of marketers, I’d bring up the topic of guest blogging and link…

Here’s how (and why) marketers are using AI-generated content [new data & tips]

Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on X. I almost couldn’t believe…

The latest ChatGPT updates: Memory, o3 & 04-mini, 4.1, and social media rumors — here’s what you need to know

Jul 14, 2025 By Stephanie Simone KIOXIA is updating its AiSAQ (All-in-Storage ANNS with Product Quantization) software to improve the usability of AI vector database…

This behavioral science principle can make your billboard go viral, here’s how

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status.…

I tested 2025’s most realistic AI voice tools — here’s what blew me away

AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not…

Congress might block state AI laws for five years — here’s what it means |

A federal proposal that would ban states and local governments from regulating AI for five years could soon be signed into law, as Sen. Ted…

Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends…

In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days

Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to…

I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up

A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a…