What you’re doing wrong in your marketing emails according to an email expert

One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust…

How to create a landing page with high ROI [+ expert and data-backed tips]

As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing, or just badly designed and…

Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)

“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s message has…