The marketing automation model that drove 9x qualified lead growth in a secondary market

When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month…

Amazon's AI chatbot Rufus drove sales on Black Friday |

Amazon’s AI chatbot, Rufus, saw a surge of adoption on Black Friday, according to new data published over the weekend by market intelligence firm Sensor…

I built my backlink strategy on guest blogging — here’s exactly how it drove results

If I were looking for the best way to divide a room full of marketers, I’d bring up the topic of guest blogging and link…