There are several customer personas to consider when creating content. There’s Customer A, who doesn’t even know who you are or what you offer. Then…
Tag: Content
Content aggregators can help you get more eyes on your marketing collateral — here’s how
Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way…
Why your startup needs a content strategy (& how to build one that scales)
A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when…
SoundCloud changes policies to allow AI training on user content |
SoundCloud appears to have quietly changed its terms of use to allow the company to train AI on audio that users upload to its platform.…
Entity-based SEO: An explainer for SEOs and content marketers
Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines identify entities — distinct concepts,…
AI-powered email content suggestions that actually convert leads
What AI-Powered Email Content Suggestions Are and Why They Matter Best AI Tools for Email Content Suggestions How to Set Up AI Email Suggestions Inside…
How to humanize AI content to rank, engage, and get shared
My first taste of AI was “SmarterChild” in the early 2000s. It was a chatbot you could have a “conversation” with when your real friends…
Content amplification: How to amplify content across every marketing channel
Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report. The brands that will do this…