AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]

At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns…

Growth marketing — the campaigns that you need to know

I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn.…

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive…

Social media marketing campaigns: What I’d do to stand out on every platform [new data]

You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it —…