The role of citations in AEO: Why citations matter more than backlinks for AI visibility

For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is…

Do backlinks matter for AEO (answer engine optimization)?

Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising fast. As AI-powered answer…