/PRNewswire/ — As emotional value becomes a key driver of consumption, consumers are increasingly willing to pay for pleasure, companionship and peace of mind, offering an everyday interpretation of what a “Better Life” really means. This trend was observed throughout the third phase of the 140th Canton Fair.
Small products, big feelings
In the area of office supplies, in addition to traditional business items, colorful products are also very popular. Ballpoint pens are expected to be visually appealing, while staplers are expected to be both cute and functional. Products that offer a short moment of happiness are becoming increasingly popular.
3D stickers have become a favorite among diarists. These stickers double as puzzles as no glue is required and users can put them together for fun, turning decorations into interactive toys.
Bag charms in various designs are omnipresent in the toy department. Meanwhile, animal-shaped sofa cushions in relaxed, lying poses offer a soothing touch. Filled with eco-friendly weighted glass beads, they provide a gentle hugging feeling, providing comfort and relaxation.
Emotional comfort across all categories
Emotional well-being was equally evident in products for children and pets.
A duck-shaped toy for infants and toddlers aged 6 to 36 months attracted interest from overseas buyers. The toy simulates the movements of a real duck through head turning and waddling, as well as light, sound and voice prompts, supporting crawling, early learning and emotional well-being. Educational and calming bedtime modes feature music, stories, nursery rhymes and bilingual content that promote development and provide a sense of comfort.
Meanwhile, in the pet products and food department, it was shown that emotional needs also extend to animal companions. From creatively designed cat climbing frames to interactive automatic toys, exhibitors showcased products aimed at enriching pets’ everyday lives and strengthening the bond between pets and their owners.
As consumers increasingly seek products that offer both emotional and practical benefits, Phase 3 of the 140th Canton Fair offers a glimpse into changing lifestyles and expectations. The message behind “Better Life” is clear: a better life is no longer defined solely by utility, but by products that bring comfort, connection and joy.
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