In the last decade, martech analytics and automation tools came into the cloud and sweet, sweet data came raining down. Engagement numbers, attribution, CPC, CPM conversion rates, and SEO were to wash the scourge of guessing from marketing.Every stop on the buyer journey is now visible and attributable.
When money is spent we know it was well spent and the old ” half the money I spend on advertising is wasted; the trouble is, I don’t know which half ” adage no longer rings true. Well, until recently there was one exception-the phone call.
Download this Guide to learn:
- Why Marketers Need Call Tracking and Analytics
- How Does Call Tracking Work?
- How AI-Powered Call Tracking and Analytics Bridges the Online-Offline Data Gap
- Answers to commonly asked questions about call tracking