The Ultimate Guide to Content Marketing in 2022

Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels…

9 Marketing Automation Best Practices

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and…

Influencer Marketing Strategy Checklist & Template

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly…

Sustainable Marketing: Key Principles & How to Leverage It [+Examples]

In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This…

How Video Consumption is Changing in 2022 [New Research]

In 2022, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch YouTube videos to learn something new,…

5 Steps to Create an Outstanding Marketing Plan

Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy…

Video Conferencing Market Procurement Intelligence Report With COVID-19 Impact Update | SpendEdge

The Video Conferencing market will register an incremental spend of about USD 2.53 Billion, growing at a CAGR of 9.08% during the five-year forecast period. A…

China’s cash-burning video sector: how Kuaishou lost $1B in 6 months

Rumors have been floating for months that ByteDance  is going public with TikTok and Douyin separately. Just last night, Bloomberg reported that ByteDance is seeking a pre-IPO round of…

Smart Video Trends: Western Digital’s value proposition and opportunities for partners

The surveillance industry has marked significant evolution with the emergence of artificial intelligence, machine learning and edge computing. Smart video,driven by these technologies, is increasingly…

V3Media Interview with Shashi Seth, SVP at Oracle Marketing Cloud

From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time…