How-to videos can have an amazing impact, using digital technology to teach audiences new knowledge and skills in engaging ways. So, if you want to…
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10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2023
As a B2B company, you’re constantly looking for new ways to enhance your marketing efforts and generate more leads. We all know that it’s much…
50 Ideas for Your 2023 Small Business Marketing Strategy
Whether you’re launching a new business or already have one, having a small business marketing strategy that includes a strong online presence for your brand…
20 Valentine’s Day Marketing Campaigns We Love
Valentine’s Day is a time to celebrate love in all its forms, be it romantic love, platonic love, familial love — or your love for…
Inside Rihanna’s Super Bowl Halftime Show Marketing Engine
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Rihanna is…
Microsoft Layoffs Hit Employees In HoloLens, Advertising And Marketing Departments
The earliest round of Microsoft’s 10,000 layoffs happened Wednesday, with employees in the areas of marketing, advertising, recruiting, gaming and mixed reality among those to publicly report…
31 Influencer Marketing Stats to Know in 2023
Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it’s become a leading marketing strategy in 2023. Here, we’ve…
The Ultimate Guide to B2B Marketing in 2022 [+ New Data]
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing…
The Who, What, Why, & How of Digital Marketing
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?…
Content Mapping 101: The Template You Need to Personalize Your Marketing
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your…