DUBLIN, Dec. 24, 2021 /PRNewswire/ — The “Iran Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Market Size and Forecast (2016-2025) – Q2 2021 Update” report has been added to ResearchAndMarkets.com’s offering.
According to the Q2 2021 Global Gift Card Survey, gift card industry in the country is expected to grow by 13.5% on annual basis to reach US$ 628.1 million in 2021. Historically, the gift card market in Iran has recorded a steady growth with a CAGR of 8.4% during 2016-2020.
Despite near-term challenges in 2021, medium to long term growth story of gift cards in Iran remains strong. The gift card industry in Iran is expected to grow steadily in H1 2021 and record a strong growth in H2 2021. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 11.0% during 2021-2025. The gift card market in the country will increase from US$ 553.2 million in 2020 to reach US$ 954.0 million by 2025.
Gift card market in 2020 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.
Gift card industry in Iran has done well to withstand the impact of economic slowdown along with negative business and consumer sentiment due to disruption caused by Covid-19 outbreak.
Total Spend on Gifts in Iran
- By Consumer Segment (Retail and Corporate)
- By Product Categories (13 Segments)
- By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in Iran
- Gross Load Value
- Transaction Value
- Unused Value
- Average Value Per Transaction
- Transaction Volume
- Average Value of Card Purchased
- Number of Cards
Gift Card Market Size by Consumer Segment in Iran
- Retail Consumer
- Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Iran
- By Retail Consumer
- By Retail Purchase Occasion
- By Corporate Consumer
- By Corporate Purchase Occasion
- By Company Size