I run a zero-employee marketing agency entirely with AI tools — here’s how

A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. But once ChatGPT hit the scene, I realized I could strike out on my own.

ChatGPT Projects to create a custom GPT page that actually reflects the brand I’m working with.

I give the GPT project details and information about the brand’s voice, style, product, and idiosyncrasies. I even feed it a master Google Doc with writing-style samples, so it can get the voice and tone right. That may include work the brand has already published or pieces from a publication they really like.

I also add general information about the company and the product. The goal here is to train the model on everything that it could possibly need. That way, once we start writing something, it already has a lot of context, and I don’t need to include all that in the prompt.

2. I start with material that already exists.

Every piece I make…