/PRNewswire/ — As an official sponsor of the 2026 FIFA World CupTM Hisense launched its RGB-themed pop-up on June 9th at Hudson Yards in New York. The event showcased official FIFA materials and unveiled a brand collaboration with adidas, connecting Hisense’s display technology to football culture through immersive interactive experiences. The event is open to the public and offers the opportunity to immerse yourself in the World Cup atmosphere.
Event focus: promoting RGB MiniLED technology and building brand authority
Hisense’s RGB pop-up event is in a prime location next to The Vessel, the landmark structure in New York’s Hudson Yards district. Running from June 9th to 13th, the event aims to create a “new landmark” that combines brand identity, technology and football culture. The installation includes LED screens dynamically displaying Hisense brand messages, animations in the RGB primary colors and World Cup elements, cleverly interpreting “RGB” as the event’s core theme: “The real game begins with Hisense.” This conveys the message that an authentic and immersive viewing experience starts with Hisense’s cutting-edge display technology.
The event featured the launch of Hisense’s range of flagship RGB MiniLED products: three 116-inch UX series TVs and one 85-inch U9 series TV. As the official TV provider for VAR broadcasts, the series aims to solve the problems of watching the World CupTMusing RGB MiniLED technology. Interactive football-themed games allowed visitors to experience color fidelity, motion clarity, large screen experience and viewing comfort up close, translating product specifications into tangible viewing experiences.
IP+ campaign in collaboration with adidas: Creating a captivating brand experience
A key part of the RGB pop-up campaign was Hisense’s collaboration with adidas and FIFA to develop two interactive football-themed experiences:
- Digital Mirror: Fans stood in front of a Hisense RGB MiniLED screen to virtually try on adidas jerseys, with RGB Chromagic technology displaying the authentic jersey colors for personalized fan avatars.
- Colored Mural: A shooting game gradually released a shared mural titled “The Real Game Begins with Hisense” that could be shared on social media after the game was completed.
Both experiences leveraged Hisense RGB MiniLED technology as the technical foundation, translating technical specifications into tangible interactive feedback. This approach transformed “The Real Game Begins with Hisense” from just a brand message to an experience that consumers can experience first hand.
This collaboration is a key part of Hisense’s sponsorship activation for the 2026 FIFA World CupTM As an official sponsor, Hisense actively pursues IP-based cross-brand partnerships with other sponsors, transforming single brand presence into multi-brand collaborative consumer experiences through shared technological resources and co-developed scenarios – achieving mutual brand support and amplified impact.
As part of the activation, US retail conversion logic was integrated through the Our Host with Hisense program. Participants completed football-themed quizzes, resulting in fan identity posters in RGB colors and appropriate product recommendations. QR codes redirected visitors to Hisense’s US website to purchase. Offline interaction records entitle you to participate in online discount voucher sweepstakes, driving traffic exchange and sales conversion.
The New York RGB pop-up is part of Hisense’s sponsorship activities for the 2026 FIFA World CupTM . From the immersive experience at Hudson Yards in New York to the showcase of Hisense’s cutting-edge technology at the SFE commercial display exhibition zone to the sensory interaction at the FIFA Museum in Toronto, from the fan excitement at the FFF in Mexico City to the technical presentation at the IBC-VAR Operations Center, Hisense uses RGB MiniLED technology as a common thread to weave scattered sponsorship rights into a unified brand narrative. This approach translates the slogan “The real game starts with Hisense” into tangible experiences, translates professional display technology into consumer-understandable, scenario-based language, and expands brand touchpoints through IP-based cross-industry partnerships. Hisense will continue to build relationships with consumers worldwide, using technology as the foundational infrastructure and football culture as the emotional vehicle.
