/PRNewswire/ –Hisense, a leading consumer electronics and home appliance brand worldwide, brings its vision of “Innovating a Brighter Life” to soccer fans around the world through pitchside LED displays at the 2026 FIFA World Cup™.
The messages displayed throughout tournament play and seen by millions of spectators in stadiums and billions of viewers worldwide underscore Hisense’s commitment to developing technologies that enrich everyday life. Prominent messages include “Innovating a Brighter Life” and “The Origin of RGB MiniLED TV,” reinforcing the company’s brand vision and leadership in developing next-generation display innovations.
As the world’s largest football tournament takes place, Hisense is spotlighting its flagship UXS RGB MiniLED TV, featuring groundbreaking RGB MiniLED technology that delivers exceptional color accuracy, brightness and contrast. Designed to bring fans closer to every moment on the field, the UXS RGB MiniLED TV creates a more immersive and lifelike viewing experience for sports, entertainment and gaming.
In addition to its television innovations, Hisense also showcases its comprehensive smart living ecosystem. The message “Hisense Laser TV, the world’s No. 1” highlights the award-winning L9Q Laser TV, which offers an extremely large screen viewing experience and brings the atmosphere of the stadium into your home. “Hisense Fridge, Smart Cooling, Fresh Living” reflects the innovation behind the PureFlat Smart series refrigerators. These are designed to keep food fresher for longer and support modern families’ lifestyles. Under the motto “Hisense Aircon, Better Air, Hisense Care”, the Air Master air conditioner is introduced, which offers intelligent climate control and improved indoor comfort through advanced air management technologies.
Together, these flagship innovations reflect how Hisense continues to combine technological advancements with everyday experiences in display, entertainment and smart home living. Through his presence on the sidelines at the 2026 FIFA World Cup™ Hisense brings “Innovating a Brighter Life” to a global audience and shows how meaningful innovation can improve the way people watch, live and connect.
Information about Hisense
Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries. Hisense specializes in providing high-quality multimedia products, home appliances and intelligent IT solutions. According to Omdia, Hisense is number 1 in the world in the segment of TVs with a size of 100 inches and above (2023-2026Q1). As The Origin of RGB MiniLED, Hisense continues to lead next-generation RGB MiniLED innovation. As an official sponsor of the FIFA World Cup 2026TM Hisense is committed to global sports partnerships to reach global audiences.
