/PRNewswire/ — Hisense, the world’s leading brand in consumer electronics and home appliances, has brought its vision of “Innovating for a Brighter Life” to football fans around the world through its LED on-pitch messages during the 2026 FIFA World Cup™.
The messages, displayed during tournament matches and seen by millions of people in stadiums and billions around the world, are a demonstration of Hisense’s commitment to creating technologies that seek to enrich everyday life. Among the most notable messages are “Innovating for a brighter life” and “The origin of the RGB MiniLED TV”, which reinforce the company’s brand vision and its leadership in next-generation display innovation.
As the world’s biggest football tournament takes place, Hisense unveils its flagship UXS RGB MiniLED TV, powered by revolutionary RGB MiniLED technology that delivers exceptional color accuracy, brightness and contrast. Designed to bring fans closer to every moment on the field, the UXS RGB MiniLED TV creates a more immersive and realistic viewing experience for sports, entertainment and gaming.
Apart from its innovations in television, Hisense also presents its comprehensive ecosystem for the smart home. The message “Hisense Laser TV, world number 1” highlights the award-winning L9Q laser TV, which offers an ultra-large screen viewing experience that brings the excitement of the stadium to the home. “Hisense Fridge, smart refrigeration, fresh living” reflects the innovation of the PureFlat Smart Series refrigerator, designed to keep food fresher longer and fit the lifestyles of modern families. For its part, “Hisense Aircon, better air, Hisense Care” presents the Air Master air conditioning, which provides intelligent climate control and greater indoor comfort thanks to advanced air management technologies.
Together, these flagship innovations reflect how Hisense continues to connect technological advancement with real-life experiences in displays, entertainment and smart homes. Through its presence on the playing field of the 2026 FIFA World Cup™, Hisense brings “Innovating for a Brighter Life” to audiences around the world, showing how meaningful innovation can improve the way people see, live and connect.
About Hisense
Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, with operations in more than 160 countries. It specializes in offering high-quality multimedia products, home appliances and smart computing solutions. According to Omdia, Hisense occupies first place worldwide in the 100-inch or larger television segment (2023-2026Q1). As a pioneer of RGB MiniLED technology, Hisense continues to lead the innovation of this next-generation technology. As the official sponsor of the 2026 FIFA World Cup™, Hisense is committed to global sports partnerships to connect with audiences around the world.
