/PRNewswire/ — Hisense, a leading global consumer electronics and home appliance brand, promotes its vision of “Innovating a Brighter Life” to soccer fans around the world through LED messages during the 2026 FIFA World Cup™.
Messages presented during the tournament’s matches, viewed by millions of fans in stadiums and billions of viewers around the world, underline Hisense’s commitment to creating technologies that enrich everyday lives. The most visible slogans include “Innovating a Brighter Life” and “The Origin of RGB MiniLED TV”, emphasizing the brand’s vision and leadership in next-generation displays.
During the world’s largest football tournament, Hisense is promoting the flagship UXS RGB MiniLED TV with the breakthrough RGB MiniLED technology, which ensures exceptional color accuracy, high brightness and excellent contrast. Designed for an even more complete sports experience, the UXS RGB MiniLED TV offers a more immersive and realistic experience when watching sports broadcasts, movies and gaming.
In addition to innovations in the TV segment, Hisense also presents a broader ecosystem of smart home solutions. The slogan “Hisense Laser TV, world number 1” promotes the award-winning L9Q laser TV, which provides an ultra-large screen image and allows you to bring the atmosphere of the stadium into your home living room. The message “Hisense refrigerator – intelligent cooling, longer freshness” refers to the innovative solutions used in the PureFlat Smart series refrigerator, designed to keep food fresh for longer and support the modern lifestyle of families. In turn, the slogan “Hisense Aircon – better air quality, comfort thanks to Hisense” promotes the Air Master air conditioner, which, thanks to advanced technologies, ensures intelligent temperature control and higher comfort in rooms.
These flagship solutions demonstrate how Hisense consistently combines technological advances with everyday user experiences in display, entertainment and smart home. Thanks to its presence on LED banners during the FIFA World Cup 2026™, the company presents the idea of ”Innovating a Brighter Life” to audiences around the world, showing that valuable innovations can influence how people watch, live and stay connected.
Hisense
Hisense was founded in 1969 and is currently a leader in the global market for consumer electronics and electronics, with branches in over 160 countries. Hisense specializes in high-end multimedia products, home devices and intelligent IT solutions. In the ranking of the analytical company Omdia, Hisense ranks first in the segment of 100-inch and larger TVs (2023 – Q1 2026). As the birthplace of RGB MiniLED technology, Hisense continues to play a leading role in its development. As the first official partner of the FIFA World Cup 2026™, Hisense consistently focuses on cooperation with the world of sports to reach audiences around the globe.
