It’s hard to imagine any Canada or U.S.-based Google Cloud partner winning Google’s prestigious Sales Partner of the Year Award for North America in less than three years after becoming an official partner.
However, startup CloudWerx did just that—and in unprecedented fashion.
Working at a ferocious pace this year, the San Jose, Calif.-based startup was critical in on-boarding AI superstar MosaicML to Google Cloud, vastly expanded its customer base across North America, provided next-level services for customers, and became one of the launch partners for Google’s huge generative AI charge.
[Related: Google Cloud Partner CloudWerx Hires Former Google Manager As New CIO]
At the Google Cloud Next 2023 conference in San Francisco Tuesday, CloudWerx was named Google Cloud’s 2023 Sales Partner of the Year for North America.
“We are definitely one of the fastest, if not the fastest, to get this award,” Betsy Reed, co-founder, vice president and CRO of CloudWerx, told CRN.
“There’s other partners with thousands and thousands of employees that are backed by VCs [venture capitalists] or PEs [private equity firms] that have access to all sorts of resources and have been around Google Cloud much longer than three years,” said Reed. “The other thing is there are not very many Google Cloud partners that [have a] female founder. … So in under three years to be awarded Sales Partner of the Year is very rare.”
Who Is CloudWerx?
Founded in 2020, the tech startup placed its cloud computing and technology bet on Google by becoming an all-in Google Cloud partner.
In possibly record time, CloudWerx achieved Google Cloud’s Premier Partner status by 2022 as sales and customer wins exploded last year. The engineering-based company increased its revenue by 10 times in 2022 compared with 2021.
CloudWerx initially focused heavily on the Silicon Valley region and mostly tech-savvy small to midsize businesses. However, with the technical and sales prowess CloudWerx has built, the company is branching out in terms of customers and geographic expansion. The company is also hiring top-notch talent from Google, such as on-boarding 12-year Google veteran Munish Gupta this month as its new CIO. CloudWerx maintains an astounding 100 percent customer retention rate thanks to its commitment to technical, account and customer service.
“One of our core tenets is ensuring that we’re not just receiving leads from Google and customers from Google. We really have a vested interest,” said Reed. “This is embedded in each and every one of our sales representatives that we need to be identifying key greenfield customers in the market. … We’ve come a long way in three years, but we’re just getting started.”
In an interview with CRN, CloudWerx’s Reed explains five reasons why her company was able to win Google Cloud’s 2023 Sales Partner of the Year award for North America in spectacular fashion.
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Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at [email protected].
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