Google Cloud’s new Flex Agreements, which now allow customers to migrate their workloads to the cloud with no up-front commitments, are creating new customer opportunities for channel partners while also helping businesses avoid cloud vendor lock-in.
“The Flex Agreements and flexible pricing show us that Google is saying, ‘Hey, we don’t want vendor lock-in. We want you to use us where you need us and not feel locked into a commitment because you need to meet some commercial terms for your business,’” said Betsy Reed, co-founder, vice president and CRO for fast-growing Google Cloud partner CloudWerx. “That’s a really a powerful position to be in. That’s a position of strength.”
As part of Google’s new licensing option, customers can still get access to Google Cloud incentives such as monthly spending discounts and cloud credits. In addition, the $29 billion cloud giant recently unveiled three new cloud package pricing editions: Standard, Enterprise and Enterprise Plus.
[Related: AWS Vs. Azure Vs. GCP: Flexera 2023 Customer Cloud Results]
Reed said Google Cloud’s new pricing and flexible options will better enable businesses to embrace a multi-cloud or hybrid cloud strategy.
“This gives folks the access to dip their toes into the water and truly embrace a multi-cloud or hybrid cloud approach through spinning up more individual workloads,” she said.
CloudWerx
CloudWerx is a fast-growing cloud consulting startup that has already achieved Google Cloud’s Premier Partner status, while also recently achieving Google’s Infrastructure Services Specialization.
Founded in 2020, the Santa Clara, Calif.-based company is an all-in Google Cloud partner that already has more than 200 customers along with a 100 percent customer retention rate. The company has an engineering focus that operates on the cloud and aims to solve complex cloud environments at scale. CloudWerx is working hand-in-hand with Google Cloud on creating new solutions, working with joint customers, getting offerings on the Google Cloud Marketplace and much more.
In an interview with CRN, Reed explains the significance of Google Cloud’s new Flex Agreements, some hot Google products in the market today and CloudWerx’s cloud optimization strategy.
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Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at [email protected].
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