/PRNewswire/ — At IFA Berlin on September 4, CHiQ introduced its new AI-powered home appliance product line, which includes televisions, refrigerators, air conditioners and washer-dryer combinations. Instead of focusing on isolated technical specifications, the brand demonstrated how AI can be integrated into everyday households. It marks a shift from technological innovation to everyday experiences and reflects parent company Changhong’s continued focus on localization in global markets.
To meet the diverse needs of households, CHiQ is integrating AI into more and more everyday scenarios. The RGB MiniLED AI TV range features a built-in AI sports platform that transforms the TV from a traditional screen into an interactive hub for home fitness and collaborative activities. The air conditioner is equipped with an AI human presence detection radar that detects users’ location and habits to dynamically adjust airflow. At the same time, the AI-powered refrigerator and laundry care system leverage intelligent sensing and monitoring to help users more proactively manage the freshness of food and the cleanliness of their clothes.
On the opening day of IFA, Grundig, CHiQ’s strategic partner and a premium European home appliance brand, presented a new product range that includes televisions, refrigerators, washer-dryers and air conditioners. This presentation represents a further expansion of Grundig’s brand development and product strategy and indicates a new direction for Grundig in the European and global markets.
In recent years, CHiQ’s focus has been on simplifying everyday household tasks through smart innovations. The brand has introduced a virtual giant panda as an interactive AI assistant, adding warmth and personality to its smart TVs and other AI-enabled devices, while naturally incorporating distinctive elements of Chinese culture into the user experience.
Skiing has also become another bridge that connects CHiQ with the European lifestyle. During the same period, the brand has strengthened its presence in Europe as the official data partner of the FIS Ski Jumping World Cup. These efforts have deepened CHiQ’s connections with consumers in Europe and worldwide. At the same time, the brand incorporates the speed of skiing and the untouched nature of winter sports into its products, bringing the technology closer to users’ lifestyles.
Behind these initiatives lies a broader shift: CHiQ is advancing its localization efforts. From product experiences and brand messaging to sports, culture and other aspects of local life, the company is building more diverse touchpoints as it expands across Europe. CHiQ goes beyond simply entering foreign markets and becoming part of those markets; The company is focusing its global expansion more closely on the local markets it serves.
Information about CHiQ
CHiQ, one of the world’s leading manufacturers of consumer electronics and home appliances, is setting new standards in the industry with innovative products, intelligent technologies and a growing commitment to corporate social responsibility. Its influence continues to grow in global markets, particularly in Europe.